A morning in two estate agencies

Mark is having a better Tuesday than Pete.

Pete is an estate agent. By 11am he's called fifteen leads. Twelve of them won't buy: wrong budget, no mortgage, one was killing time at work. Pete has developed a particular sigh.

Mark uses Naybourhood. By 11am he's called four leads, the ones at the top of his ranked list. Three booked viewings. He spent his morning selling, not filtering.

28%
of leads land Hot, the ones worth calling today
7 in 10
buyers come with a real LinkedIn profile attached
1 in 2
have an estimated salary compared to the property price

Live count across enriched buyers in production, May 2026.

What we check, in plain English

Six questions, answered before you pick up the phone.

For every lead that lands in your pipeline, we look up the answers you'd normally only get on the third call.

Is this phone real?

WhatsApp registered, line type validated, spam-flag check. The number won’t go ‘unavailable’ when the agent dials.

Who are they, really?

For 7 in 10 buyers we surface a real LinkedIn profile: role, employer, seniority. Tells you whether you’re calling a junior at a fintech or a director at a hedge fund.

Can they actually afford it?

For about half of buyers we estimate income from job title and location, then compare it to the property price. Comfortable, stretching, or a daydream.

What kind of buyer are they?

Their postcode tells us a lot: high-earner patch, owner-occupier estate, second-home hotspot. Shapes how you pitch the area.

Any red flags?

Disposable email, breach-exposed credentials, ambiguous identity match. The signs the form fill isn’t legitimate, caught before you call.

How serious are they?

Stated timeline, mortgage status, payment readiness, second-home vs. residence. Ready in 28 days, or window-shopping after the school run.

What you do with each tier

One score, four next moves.

The NB Score collapses every signal we have on a buyer into a single number. Here's how the agencies running Naybourhood turn that into a morning's call list.

Prime80-100

Call within the hour.

Top-of-pipeline lead. Affordable on price, strong intent signals, verified contact details. Don't make them wait.

Hot65-79

Call today.

Strong signals across most dimensions. Verify timeline and next step on the call — they're ready to move if you keep momentum.

Warm40-64

Qualify by WhatsApp or email.

Mixed signals. Use the breakdown to decide the angle: budget gap, missing LinkedIn, undefined timeline. Open a conversation first.

Cold0-39

Skip the call. Send listings.

Not a fit right now. Add them to property alerts so they see new listings, and re-check in 60-90 days.

Tier thresholds match the NB Score breakdown the dashboard renders next to every buyer. The agent sees the same number you see here.

Try it now

Score one of your own leads.

Paste a name, email, phone, and UK postcode. Results in about 30 seconds.

Demo only. No data is persisted. Live enrichment runs against email MX/breach lookups, phone parsing, postcode OAC + IMD, and Perplexity profile search.

Sample result: try your own lead on the left
72NB ScoreHot
base 65 +7
akilima+enrichment

ProfileSign up to unlock

Name
Sample Buyer
Role
Senior Product Manager
Seniority
Director
Company
Acme Software Ltd
Software / SaaS ¡ ~240 employees ¡ founded ~12y ago
Location
London, United Kingdom
UK directorships
1wealth signal
Acme Software Ltd
Verified employer
LEI registered
213800ABC123XYZ45678
Confidence
91%
perplexity
View LinkedIn →

London-based senior product manager at a UK software company with 9 years of SaaS experience. Active on LinkedIn, listed as a homeowner in the M25. Strong online footprint consistent with the declared role and location.

AffordabilitySign up to unlock

Income band
Gold
Top 6%
Max purchase
ÂŁ475,000
Mortgage ÂŁ427,500
Bucket
comfortable
Stretch 2.10×

Location signals

Affluence proxy
68%
IMD decile
9 / 10
10 = least deprived
Income decile
9 / 10
Sub-deciles
Crime
7
Housing
5
Health
8
Education
9
Environment
6
Postcode
SW6 1AB

Signals

Email valid
Yes
MX: google
Breaches
3low
linkedin.com, dropbox.com, adobe.com
Disposable
No
Phone valid
Yes
+447700900456
WhatsApp
Registered
Carrier
EE
mobile
Truecaller
Sample Buyer
For agency owners

Two hours a day, per agent, on calls that go nowhere.

That's the average tax on a sales floor running unranked leads. Across a five-person team, it's a full week of selling time, every week.

Naybourhood scores each lead before the agent picks up the phone. Same inbound volume, different distribution of attention. The agents stop sighing. The pipeline stops leaking out of bad calls.